How to Make AV Decisions as a Non-Technical Leader

Simple Questions That Lead to Smarter Systems

If you’re leading a project, managing a budget, or signing off on AV decisions — but don’t speak the language of HDMI, DSPs, or PoE — you’re not alone.

AV systems often come with intimidating specs, big price tags, and vendors pushing “latest and greatest” gear. So how do you make smart decisions without being an expert?

Here’s a framework for navigating AV confidently — even if you’re not technical.

1. Focus on Outcomes, Not Equipment

Don’t start with “what gear should we buy?”
Start with:

• What do we need to do in this room?

• Who’s using the system, and how tech-savvy are they?

• How do we want remote participants to experience it?

Let your needs drive the system, not the other way around.

2. Ask for Simplicity

A good AV setup should feel invisible. If the vendor can’t explain how the system works in plain English, or if it takes more than one button to start a meeting — it’s too complicated.

Consultants help ensure the system fits your users, not just a technical spec sheet.

3. Get an Independent Perspective

If you only rely on integrator quotes, you’re limited to what that vendor sells. A consultant gives you an unbiased recommendation based on function and budget — not a sales target.

4. Look for Long-Term Value

AV isn’t just about today’s install. Ask:

• How easy will this system be to update?

• Will our team be trained on how to use it?

• Will it scale to future needs?

5. Trust the Process — With the Right Guide

You don’t need to be an AV expert — you just need to work with one who listens, translates, and advocates for your needs.

Feeling overwhelmed by AV decisions?
We help non-technical leaders make clear, confident choices. Let’s talk.